The Toyota Tacoma midsize pickup retains its value better than any other truck or SUV, according to the latest Used Car Guide from the National Automobile Dealers Association.
NADA says a Toyota Tacoma can be expected to retain 80.7 percent of its purchase price after three years, making it the leader in the midsize pickup group and in all vehicle segments covered in the report.
At the other end of the spectrum is the Suzuki Grand Vitara, in the compact SUV category, which can be expected to retain just 41.5 percent of its value over the same time period.
NADA bases retention rates on the most common trim level of three-year old vehicles, in this case light-duty trucks and SUVs from the 2011 model year. The calculation is derived from a three-month average trade-in value divided by the vehicle's original MSRP, not including incentives or rebates.
In general, NADA found that pickups retain their value best, achieving a 62.5 percent overall retention rate, while midsized vans ranked lowest with an average of 49.2 percent.
"Americans have always had a penchant for pickups," said Jonathan Banks, executive automotive analyst of NADA Used Car Guide, in a statement. "A recovering housing market, better fuel economy and a wide range of trim levels have helped increase demand and keep retention values among the highest in the industry."
The Toyota 4Runner topped the midsize utility segment, with a retention rate of 79.8 percent, making it the second-best, industry-wide. In addition, Toyota led both the luxury large SUV segment, where its Land Cruiser scored 69.9 percent, and the large pickup segment, where the Toyota Tundra was rated at 71.6 percent.
The Honda Element capped the compact utility category with a 74.2 percent retention rate. The Audi Q5 bested the competition among luxury compact utility vehicles, with 67.8 percent. The Land Rover LR4 led the way in the luxury midsize utility group at 67.1 percent. And the GMC Yukon Denali topped the large SUV segment with a rating of 62.0 percent.
NADA's hybrid truck and SUV segment was led by the Toyota Highlander Hybrid, with a retention rate of 64.4 percent. Hybrids made up the second-lowest category, with an average rating of 54.3 percent, trailing only midsize vans for the worst overall segment performance.
In the midsize van group, the Honda Odyssey placed 1st with a retention rate of 56.2 percent. The low average rate of 49.2 percent for this category is due to a market shift toward SUVs and away from minivans, according to NADA.
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NADA's Used Car Guide.