Have you seen a recent AT&T Texting While Driving Ad? They're powerful. The video shown below is Wil, explaining how his life changed after sustaining a serious, permanent brain injury due to texting behind the wheel. AT&T has continued to air ads that focus on the ramifications of texting while driving after numbers show that laws against texting aren't necessarily making much of a difference. I'd argue that the repeated ads are likely more powerful.

AT&T has documented dozens of cases where families have lost loved ones after texting behind the wheel. Family members- sons, daughters, cousins, friends, all because of a text message that could have waited.

TEXTING CAN WAIT. Your loved ones, your life- is worth more than 256 or less characters.

Watch the video below for AT&T's documentary on texting while driving.