National Highway Traffic Safety Administration (NHTSA) announced that starting February 18, all manufacturers must use a distinctive label on required mailings that notify owners of recalled vehicles or equipment. The requirement was introduced to help owners instantly distinguish important recall notices arriving in their mailboxes from junk mail and avoid mistakenly discarding critical safety notices.
"Recalls only work if consumers are aware of them," said U.S. Transportation Secretary Anthony Foxx. "This new label will allow consumers to quickly recognize recall notices mailed to their homes so they can act quickly to get their vehicles, child restraints, tires, or other motor vehicle equipment fixed."
NHTSA says the use of the new label is strictly limited to only the recalling manufacturers. That's to protect consumers from misleading sales and marketing materials that mimic, in their wording and presentation, legitimate safety recall alerts from manufacturers that can lead owners to purchase costly products and services that have no connection to a legitimate safety recall.
As always, NHTSA will monitor for inappropriate materials and will work closely with state and other federal authorities, including the FTC, to address enforcement issues.
The new label on safety recall notices is one of many new tools designed to improve recall notification for consumers.
NHTSA has also launched an app for Android devices that will provide users free access to key safety information, including recalls and safety performance. The new Android SaferCar app, which joins the iOS app for the iPhone, iPad and iPod Touch released last year, helps consumers find recall information and up-to-date vehicle safety information, search the agency's 5-Star Safety Ratings for vehicles by make and model, and subscribe to automatic notices about vehicle recalls, among other features.
The app makes it simple to submit complaints to NHTSA regarding possible safety problems with a particular vehicle. App users receive important news and information from NHTSA on tire and child seat recalls as well.
"NHTSA plays an important role in investigating potential safety defects, overseeing all safety recalls and warning the public of potential safety issues involving vehicles, car seats, tires and other equipment," said NHTSA Acting Administrator David Friedman. "By providing new and convenient tools for consumers, we hope to empower owners to take action to ensure their vehicles and loved ones are safe."