Some companies claim to stand behind their product. Some put their words into action noticeably better than others. Ford is in that group.

As part of an efforts to keep existing customers and bring in new ones, Ford this week announced a new 2-year warranty on its parts.

The new warranty provides unlimited mileage coverage for 24 months from the time the Ford or Motorcraft part is purchased or installed. The Detroit Free-Press reports that Ford’s previous service parts warranty was 12 months or 12,000 miles, whichever occurred first, and labor was only covered if the part was installed by at a Ford or Lincoln dealership. Labor was not covered on parts sold over-the-counter to a fleet or installer.

Under the new warranty program, if a service part purchased under the new warranty fails and the repair is done at a Ford or Lincoln dealership, the entire repair cost, labor and any towing costs will be covered.

If the repair work is done at an independent repair shop or at a fleet facility, Ford will reimburse up to $150 in labor costs, but the the owner must pay for towing.

For the do-it-yourselfer who buys a Ford part and installs it themselves, the warranty covers the cost of a replacement part for 24 months and unlimited miles. But the consumer’s time to fix their own car would not be reimbursed.

You've got to like that.

Ford has a line of replacement parts that have been approved by the automaker’s engineers, said Frederiek Toney, president of Ford Customer Service. “In the unlikely event a part fails, our new warranty demonstrates our commitment to quality, our customers and our intent to provide greater peace of mind and an improved ownership experience.”

Does the current lineup of Ford vehicles, along with the new parts guarantee make you consider going with Ford on your next vehicle? Let us know!