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Few automakers seem to know their customers as well as GM knows its Cadillac buyers.

General Motors plans to offer wireless charging of smartphones in some 2015 model-year Cadillacs. The automaker is integrating wireless-charging technology developed in partnership with a supplier called Powermat Technologies, which GM’s venture capital funded several years ago.

The first vehicles to get wireless charging capability will be the 2015 Cadillac ATS sedan and coupe. Toward the end of 2014, the automaker also will make the technology available on the 2015 Cadillac CTS sedan and the 2015 Cadillac Escalade sport-utility vehicle, the Detroit Free Press reports.

“The plan is to include us into all GM cars,” Powermat CEO Ran Poliakine said in an interview.

The technology will allow drivers or passengers to charge devices by placing them in a bin behind the center-console panel that swings up at the touch of a button.

GM said devices must be equipped with wireless charging capability to work when placed on Powermat’s rubberized pad. The system generates an electromagnetic field that charges batteries. GM said a majority of wirelessly chargeable devices would work with the system.

Users still will be able to use some functions on their phone — like placing and receiving calls — when their device is connected to the Cadillac User Experience (CUE) infotainment system through Bluetooth technology. 

The wireless charging in GM’s luxury lineup gives the automaker another selling point for digitally savvy consumers. The company recently started selling the first models of its 2015 lineup with AT&T’s 4G LTE high-speed Internet connectivity.

“With 4G LTE capability and now wireless charging, Cadillac is embedding conveniences that have quickly become essential customer needs,” Ken Kornas, Cadillac ATS global product manager, said.  

What do you think?  Are these options essential to you?